Marketing

Audience analysis, conversion optimization, and campaign metrics.

Illustration titled Our Innovation Warranty, showing failing hardware giving way to signed-off projects, a certificate, and on-time delivery

Warranty of implementation

Have you ever asked your IT supplier for a “warranty of implementation”? Most of the time, the answer is something like:“Let’s start and you pay ...
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Latest on Marketing

Moving up the percentage progress bar

What Is Win Rate in Online Advertising?

By Roman Perich

Win rate shows how many of the available ad placements you actually win relative to the bids you submit — a reliable indicator of how efficiently a campaign competes.