Latest on Sales

Conversion Rate Optimization: Tools and Best Practices
By Roman Perich
Clear conversion goals, the right traffic mix, mobile optimization, and the proven CRO toolset — what actually moves the needle on your conversion rate.

Effective Audience Analysis: Sharpening Your Marketing Strategy
By Roman Perich
Audience analysis lets you understand who you are selling to. Here are the methods, the key elements, and a ten-step process for running one properly.

Why Inbound Marketing and CPQ Are the Best Strategies for 2025
By Roman Perich
Traditional selling is getting less efficient while digital processes take over. Inbound marketing and CPQ together cut cost per lead and turn quoting from days into minutes.

The Different Types of Customer Acquisition
By Roman Perich
Cold outreach, warm prospecting, referrals, inbound marketing, events, and social selling — the six main acquisition methods with the advantages and drawbacks of each.

Digitalization in Sales: What CPQ Software Delivers
By Roman Perich
CPQ software is cost-effective, easy to manage, and takes load off your sales team. Here is what digitalizing the sales process actually delivers in practice.

The Key to Success: Vision Boards and Mentors
By Roman Perich
A project vision board makes the goal visible so everyone pulls in the same direction. Combined with a mentor, it is one of the most effective ways to stay focused.
Conversion Rate Optimization: Tools and Best Practices
By Roman Perich
The Different Types of Customer Acquisition
By Roman Perich
Digitalization in Sales: What CPQ Software Delivers
By Roman Perich
The Key to Success: Vision Boards and Mentors
By Roman Perich
